GFI_logo_white
The Dough
23
The price tag

The price is not what it costs, but what it is worth to the customer. So, how do you determine the selling price of your new product? 

Want to read this chapter? Get full access.
Get started with:

Full online access to all chapters
Tips, cheatsheets, and fillable docs
PDF of the card deck & browsable PDF

One-time payment. No subscription. Lifetime access.

“Rule No. 1 is never lose money. Rule No. 2 is never forget rule No.1”
- Warren Buffet
warren_buffet