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How to successfully
launch your

Have you ever had someone tell you, “Wow, that’s a great ­f*cking idea!”? Well, we’re here to tell you that every idea is great. ­There’s no such thing as a bad idea…

“If you have an idea that you genuinely think is good, don’t let some idiot talk you out of it”

– Stan Lee

An idea is always worthwhile

An idea is always worthwhile because it originates from your own thoughts. However, it’s possible that someone else has already come up with the same idea. And have you ever considered how many ideas never progress beyond the initial phase simply ­because people don’t know how to take the next steps?

So, while having a good idea is great, it’s essential to know how to ­transform it into a product and build a successful business.

With this comprehensive card deck, packed with hand-outs, ­insights, tips, tricks, step-by-step instructions, and inspiring ideas, you’ll have everything you need to confidently navigate each stage of your ­journey. It’s your all-in-one guide that ensures you’re fully equipped and ­prepared to launch your idea with a well-rounded game plan.

For who?

This card deck is for the creators. For anyone with a good idea. Whether you work for yourself, a startup, a scale-up, or a larger organization. This card deck is suitable for anyone seeking guidance and support on their journey from idea to product. It is designed for those who want to make progress quickly without skipping ­important steps or overlooking crucial actions and details.

No matter what great f*cking idea you have, we’ve got your back.

“Ideas are commodity. Execution of them is not”

– Michael Dell

Why you should get this deck

When we develop a product, we frequently resort to taking shortcuts, aiming to save time. However, in doing so, we tend to overlook certain aspects. These aspects can be quite significant, even crucial, but are easily forgotten in the rush. Conversely, you might find yourself slowing down because you can’t perceive the next necessary step. 

If you have an idea for a product and want to ensure that you don’t overlook important steps while also learning about the additional ones you should take, then this card deck is the ideal solution for you.

What's inside?

The card deck consists of 36 cards. Each card contains tips, insights, and inspiration encapsulated within a single card. In nine chapters, you will be guided through the entire process from idea to product to successful introduction. All the essential information is presented concisely and clearly on each card.


The start of your idea

Let’s begin with the process of transforming your thoughts into written words on paper. How can you effectively start this journey? Which crucial steps should you take to ensure that your idea is original and how can you safeguard it to maintain ownership?


The business model

Will your idea sell? It’s crucial to determine its marketability before investing too much money into an (possible) unviable idea. Write your numbers down and ensure you’ve got a solid financial plan.

“Don’t be afraid to assert yourself, have confidence in your abilities and don’t let the bastards get you down”

– Michael Bloomberg


your audience

Having a clear understanding of your target audience is of utmost importance for the success of your project. It is essential to determine who you are creating the product for, as well as the reasons why they should consider buying it, or conversely, why they might choose not to.


99 problems...

People don’t buy the product, they buy the solution… It’s up to you to identify the problem you’re solving for your customers. 

“If you really look closely, most overnight successes took a long time”

– Steve Jobs


From idea to product

It’s time to get started and bring your vision to life. What unique skills and qualities do you possess that will contribute to your success? Moreover, how can you assemble a diverse and complementary team to support your endeavors? Additionally, when faced with unsatisfactory outcomes, what strategic decisions do you make to steer yourself towards the desired results?



Don’t aim for perfection… Spending excessive time polishing your idea often leads to procrastination. So, how does this happen and what can you do to break free from this cycle?

“You’ve got to jump off cliffs and build your wings on the way down”

– Ray Bradbury



Consistently validating your ideas and assumptions is crucial and should be ingrained as an ongoing process. This approach will empower you to make well-informed decisions and significantly enhance your chances of achieving success. It will also shape the way you communicate (pitch) and demonstrate (MVP) your product to your customers.


the dough

It is essential to have a clear understanding of the production and marketing costs associated with your product. Once you have that information, the next challenging task is determining the right selling price. It is crucial to question whether the chosen price will be sufficient and also consider how much startup capital you will require to embark on your entrepreneurial journey.



Ready for takeoff? It’s marketing time! How’s the world gonna know about your fantastic product? What will attract their attention and draw them to you? Which marketing channels should you prioritize, and how will you formulate your plan and get started?

“If you spend too much time thinking about a thing, you’ll never get it done”

– Bruce Lee


Do you want to get in touch? Do you have any questions? Feel free to let us know!